Monday, December 30, 2019

Marketing Analysis - 1745 Words

Marketing Analysis Your name Class Instructor Date Marketing Analysis It takes hard work to create image of the company or brand or products in a given market as noticed by a target market. Whether marketing a piece of merchandise, a service, a company or even a person, positioning is crucial to the success of any product. Positioning of that product is about how you get into the mind of the prospective customer. You must first get into a prospect’s mind and then occupy that space. When positioning a product, you want the prospect to recognize that your product is created especially for them. This paper will identify different types of analysis used by marketers to find out product positioning, competitive†¦show more content†¦Additional information may be gathered from consumers to name the dimensions. The attributes that are the most important in consumers’ perceptions of a product category can be determined from survey research. In this way, positioning is not actually something that is done to the product; rather it is something that marketers do to the minds of consumers. It relates to how consumers perceive the product in terms of relative to competing offerings. Company needs to be careful in positioning their product as it is challenging to attempt to change that perception later on. Competitive positioning The competitive positioning paradigm, drawing largely on the work of Porter (1980, 1985), dominated strategic management in the 1980s. It emphasized the idea of strategic fit between the organization and its environment so as to achieve competitive advantage, referring to this as competitive positioning. â€Å"When the prospective market can clearly see how the company s product differs from the others, it will be easier for the company to guide them to purchase the product. A key element of the positioning strategy is the value proposition† (Campbell, et. al. 2002). In order to analyze competitor positioning, a competitor array is the most useful and common technique to use. A two dimensional matrix that shows a list of competitors, benefits expected by customers, the industry, the overall strength of each competitor in relation to one anotherShow MoreRelatedMarketing Analysis : Marketing And Marketing966 Words   |  4 Pagesreflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customersRead MoreMarketing Analysis : Marketing And Marketing1770 Words   |  8 PagesWhat is Marketing? A plethora of individuals seem to be misinformed about marketing. Several of these individuals believe that marketing is just advertising. Others will tell you that marketing is all about sales, insinuating that all marketers are just salesmen. Now these beliefs are both right and wrong. â€Å"How can they both be right and wrong at the same time?† you may be asking yourself. Well they are right, because marketing encompasses both advertising and sales. They are both wrong by assumingRead MoreMarketing Analysis : Marketing And Marketing1878 Words   |  8 PagesIntroduction Marketing research is the process that associates the consumers, customers, and end users to the marketer through information — information used to classify and describe marketing prospects and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and development understanding of marketing as a process. Marketing research identifies the information required to address these issues, designs the method for collecting information, manages and implementsRead MoreMarketing Analysis : Marketing And Marketing2431 Words   |  10 Pagescompanies derive greater value from inbound marketing in comparison to B2C companies for a number of reasons. Firstly, B2B companies’ products are more complex and thus they require in-depth product specification and explanation, e.g. tutorials and blogs. In addition, since their customers have a longer decision making cycle, B2B companies are more selective about whom their sales forces focus on. Thus B2B co mpanies also benefit from the lead qualification analysis that HubSpot provides. Consequently, theyRead MoreMarketing Analysis Of Olay : Marketing Analysis982 Words   |  4 PagesMarketing analysis of Olay The quality of people’s lives are increasingly improve by today’s rapid economic growth. Due to it, a lot of people start pay attention to beauty care which like skincare. Skin care products market growth that women are consume more to get a good look. The beauty and skincare brand Olay is one of the biggest properties and best-seller in facial skincare. The mission statement of Olay is â€Å"to enhance all that is beautiful in women by providing simple to sophisticated skinRead MoreMarketing Analysis : Marketing And Marketing1486 Words   |  6 Pagesthis day and age, marketing plays a pivotal role in the business environment. Marketing is dynamic, complicated and challenging. The basic concept of marketing is to identify the need of human and society, and research how to satisfy and create those need. According to American Marketing Association (AMA), defining that marketing is the processed activity which communicate and exchange valuable offerings to customers (A MA, 2013). To be more precise, the main mission of marketing is choosing targetRead MoreMarketing Analysis : Marketing Strategies1217 Words   |  5 PagesThere are many businesses that use various techniques to sell their product or service. Marketing Strategies is a process of using the marketing mix which consists of place, product, price and promotion to satisfy and attract consumers to make a profit for the organisations. Place: The location of the business/market where the main transactions are implemented Price: The amount a consumer is willing and able to give for a product/service or good Product: Anything that can be offered within a businessRead MoreMarketing Analysis : Marketing Strategy Essay1248 Words   |  5 Pages Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is â€Å"The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability†. Marketing is the performance of the business activities that direct the flow of goods and services from the producerRead MoreMarketing Analysis : Marketing A Backpack1286 Words   |  6 Pageschosen area of decision making, which was the Target Segment. This required the analysis of the different target segments available when marketing a backpack in a virtual game (MH Practise, 2016). The target segment, also known as the market segmentation, is a similar group of customers to whom a company wants to appeal to (Lamb, 2016). The purpose of market segmentation is to enable the marketer to tailor to the marketing mix. This will allow the company to ultimately cover various segments in a marketRead MoreMarketing Analysis : Marketing Mix1628 Words   |  7 PagesMarketing mix is one of the most frequently marketing tool that company use to launch and promote its products. 4Ps associated with the marketing mix which are product, price, place and promotion. IKEA used the marketing mix to describe the essential elements of a marketing strategy. It is important to IKEA because it can help to determine the suitability of the product or service for a particular consumer base. Product Product is the first variable in marketing mix because product decisions are

Sunday, December 22, 2019

Informative Speech About Transgender - 1407 Words

INTRODUCTION Transgender individuals will be people whose sex characters don t relate to their organic sex, and along these lines they contrast from the generalization of how men and ladies ordinarily are. Transgender does exclude sexual introduction or physical sex attributes, but rather is in truth a less clinical term which relates to sex character and sex expression. Hence transgender individuals incorporate those individuals whose personality and conduct don t stick to the clichà © sexual orientation standards. They might be gay, transsexual, transvestite, or sex eccentric. Since the get-go and the presence of humanity, transgender have been particularly a piece of the general public. It is quite recently that they have been given a†¦show more content†¦The idea of a privilege to lawful sex acknowledgment as it were, that everybody ought to have the capacity to have records set apart with the sex with which they recognize has just as of late picked up footing. Numerous nations don t enable individuals to change the sexual orientation assignment on their records by any stretch of the imagination. Others set stringent conditions for the individuals who wish to do as such. Truant lawful acknowledgment in the sexual orientation with which they distinguish, each crossroads of everyday life when archives are asked for or appearance is examined ends up plainly loaded with potential for brutality and embarrassment. In parts of South Asia, activists have battled for acknowledgment of a third sexual orientation class. A Nepal s Supreme Court decided in 2007 that the administration must perceive a third sex in light of a person s self-feeling. Similar improvements followed in Pakistan, Bangladesh, and India. In spots where Tran’s individuals extremely personalities are criminalized, a future in which they might be legitimately perceived appears to be distant. However it is absolutely the abuse they confront that loans direness to the battle for legitimate sexual orientation acknowledgment. It highlights that states ought not to be in the matter of directing sexual orientation personalities. Perceiving individuals self-recognized sexual orientation does not oblige governments to recognize any new or unique rights;Show MoreRelatedThe Internet Is Not The Best Place For A Woman Essay1310 Words   |  6 PagesYet, due to global abuse, people are often left alone or ignored as they struggle to define themselves. As a result, Everyday Feminism hopes to put an end to this by supporting individuals and groups who share their ideas of peace. Top 10 Most Informative Feminist Sites Clapway FeminismIn addition, the site itself is an educational method for social and personal liberation. Since launching in 2012, Everyday Feminism has rapidly become one the more popular feminist sites in the world. Almost 4.5 millionRead MoreGoing Into Diversity I Wasn t For Sure How The Class Would Go1693 Words   |  7 Pagesstate and not the deep south, I did not thinking going into this class, people would be as open minded about the subject as I am. By no means is Missouri, as progressive as say Washington or California, but I do believe we are a few steps ahead of the south. When I first met my roommates they, would use terms in conversation that I would never ever use. I was explaining to my friend’s mom about how they would use certain terms. She was clearly astonished, she had not heard those terms used thatRead MoreSocial And Cultural Diversity : Beyond Racism3572 Words   |  15 PagesReverse discrimination is a claim th at occurs when a member or members of a majority are discriminated against on the basis of a protected factor, such as race or gender. Seems like it is my situation regarding race, but, the article goes on more about reverse discrimination against programs in employment. So, is it based on social factors or is it just pertaining to government programs in employment? I say both. There are also biases within the cultures of people of color against other cultures

Saturday, December 14, 2019

The Hunters Phantom Chapter 30 Free Essays

string(49) " be in such ornate print\?† he complained\." Stefan drove like a maniac al the way back to the boardinghouse. â€Å"I can’t believe I forgot to tel him that his name had been cal ed,† he said for what felt like the hundredth time. â€Å"I can’t believe we left him alone. We will write a custom essay sample on The Hunters: Phantom Chapter 30 or any similar topic only for you Order Now † â€Å"Slow down,† Meredith told him, trying to hold Matt’s sleeping body steady in the backseat as Stefan whipped around a corner, tires squealing. â€Å"You’re going way too fast.† â€Å"We’re in a hurry,† Stefan growled, yanking on the wheel to make a hard right. Alaric turned around in the passenger seat and gave Meredith a panicky look as Stefan narrowly missed a garbage truck. She sighed. She knew he was trying to make up for his mistake, for not tel ing them immediately that Matt’s name had appeared in the herb shop, but kil ing them al in a race to get home wasn’t exactly the solution. Besides, although they probably would have done things differently if they’d known, it might not have changed the outcome for Matt. It wasn’t as if their precautions had saved either Bonnie or Elena. â€Å"At least you’ve got vampire reflexes,† she said, more to reassure Alaric than out of any particular confidence in Stefan’s driving abilities. She’d insisted on being the one sitting in the back with Matt, and now she turned her attention to him. She put a restraining hand on his chest so he wouldn’t go tumbling to the floor as the car jerked and swerved. He was so stil . None of the twitching and eye movements that usual y went with sleep, just the steady shal ow rise and fal of his breathing. He wasn’t even snoring. And she knew from camping trips as far back as sixth grade that Matt snored like a buzz saw. Always. Meredith never cried. Not even when the worst happened. And she wasn’t going to start now, not when her friends needed her calm and focused to try to figure out how to save them. But if she had been the kind of girl who cried, instead of the kind of girl who strategized, she would have been sobbing. And even now, the breath caught in her throat a little painful y, until she schooled herself into impassive calm again. She was the only one left. Of the four old friends who’d gone through school and summers and adolescence and al the horrors the supernatural world could throw at them, she was the only one the phantom hadn’t captured. Yet. Meredith clenched her teeth and held Matt steady. Stefan pul ed up and parked in front of the boardinghouse, having somehow avoided causing any damage to other cars or pedestrians along the way. Alaric and Meredith started to inch Matt careful y out of the car, looping his arms around their necks and slowly shifting him forward into a half-standing position. But Stefan simply grabbed Matt away from them and threw him over his shoulder. â€Å"Let’s go,† he said, and stalked off toward the boardinghouse, easily balancing Matt’s unconscious body with one hand, not looking back. â€Å"He’s become kind of a strange guy,† Alaric commented, watching Stefan alertly. The sunshine caught the stubble on Alaric’s unshaven chin and it glinted with a touch of gold. He turned toward Meredith and gave her a rueful, disarming grin. â€Å"Once more into the breach†¦Ã¢â‚¬  he said. Meredith took his hand, warm and solid in her own. â€Å"Come on,† she said. Once they were in the boardinghouse, Stefan clomped straight upstairs to deposit Matt with the other bodies – the other sleepers, Meredith reminded herself fiercely. Meredith and Alaric, hand in hand, turned toward the kitchen. As she pushed the door open, Meredith heard Mrs. Flowers’s voice. â€Å"Very useful indeed, my dear,† she was saying, a warm note of approval in her voice. â€Å"You’ve done very wel . I’m so grateful.† Meredith gaped. At the kitchen table with Mrs. Flowers, cool and calm and pretty in a blue linen dress, sat Dr. Celia Conner, sipping tea. â€Å"Hel o, Alaric. Hel o, Meredith,† said Celia. Her dark eyes bored cool y into Meredith’s. â€Å"You’l never believe what I’ve found.† â€Å"What?† said Alaric eagerly, letting go of Meredith’s hand. Her heart sank. Celia reached into a tote bag sitting by her chair and pul ed out a thick book bound in ragged brown leather. She smiled triumphantly and announced, â€Å"It’s a book on phantoms. Dr. Beltram ended up sending me to Dalcrest Col ege, which actual y has a very comprehensive col ection of texts on the paranormal.† â€Å"I suggest we adjourn to the den,† Mrs. Flowers said, â€Å"where we can be more comfortable, and examine its contents together.† They moved to the den, but Stefan, when he joined them, did not seem any more comfortable. â€Å"Different types of phantoms,† he said, taking the book from Celia and flipping rapidly through the pages. â€Å"The history of phantoms in our dimension. Where is the banishment ritual? Why doesn’t this thing have an index?† Celia shrugged. â€Å"It’s very old and rare,† she said. â€Å"It was difficult to find, and it’s the only book on the subject we’re likely to be able to get our hands on, maybe the only one that exists, so we’l have to excuse things like that. These older texts, the authors wanted you to read straight through and real y learn about their subject, to understand what they wanted to tel you, not just to find the page you needed right away. You might try looking near the end, though.† Alaric was watching Stefan whip through the pages with an expression of pain. â€Å"It’s a rare book, Stefan,† he said. â€Å"Please be more careful with it. Would you like me to look? I’m used to finding what I need in these kinds of books.† Stefan snarled, literal y snarled at him, and Meredith felt the hairs along the back of her neck rise. â€Å"I’l do it myself, teacher. I’m in a hurry.† He squinted down at the text. â€Å"Why does it have to be in such ornate print?† he complained. You read "The Hunters: Phantom Chapter 30" in category "Essay examples" â€Å"Don’t tel me it’s because it’s old. I’m older than it is, and I can barely read it. Huh. ‘Phantoms who are feeding like vampires on one choice sensibility, whether it be guilt, or despair, or grudge; or lust for victuals, the demon rum, or fal en women. The stronger be the sensibility, the worse be the outcome of the phantom created.’ I think we could have figured that out ourselves.† Mrs. Flowers was standing slightly removed from the rest of the group, eyes fixed on empty air, muttering seemingly to herself as she communed with her mother. â€Å"I know,† she said. â€Å"I’l tel them.† Her eyes focused on the others as they stood around Stefan, peering over his shoulders. â€Å"Mama says that time is getting short,† she warned. Stefan leaped to his feet and exploded. â€Å"I know it’s getting short,† he roared, getting right up into Mrs. Flowers’s surprised face. â€Å"Can’t your mother tel us something useful for once?† Mrs. Flowers staggered away from him, reaching out to steady herself on the back of a chair. Her face was white, and suddenly she looked older and more frail than ever before. Stefan’s eyes widened, their color darkening to a stormy sea green, and he held out his hands, his face horrified. â€Å"I’m sorry,† he said. â€Å"Mrs. Flowers, I’m sorry. I didn’t mean to frighten you. I don’t know what came over me†¦ I’m just so worried about Elena and the others.† â€Å"I know, Stefan,† Mrs. Flowers said gravely. She had regained her balance and she looked stronger, calm and wise again. â€Å"We will get them back, you know. You must have faith. Mama does.† Stefan sat down, turning back to the book, his lips pressed together into a straight line. Her skin prickling with apprehension, Meredith gripped her stave more tightly as she watched him. When she had revealed to the others that the members of her family were hereditary vampire hunters and that it was now her turn to take on the duty, she had told Elena and Stefan that she would never turn on Stefan, that she understood that he wasn’t like other, evil vampires, that he was good: harmless and benign to humans. She had made no such promises about Damon, and Elena and Stefan hadn’t asked her to. They al shared an unspoken understanding that Damon couldn’t real y be characterized as harmless, not even when he begrudgingly worked with them, and that Meredith would need to keep her options open when it came to him. But Stefan†¦ she had never thought this would happen, but now Meredith was worried that someday she might not be able to keep her promises about Stefan. She had never seen him acting the way he had been lately: irrational, angry, violent, unpredictable. She knew his behavior was probably caused by the phantom, but was Stefan becoming too dangerous? Could she kil him if she had to? He was her friend. Meredith’s heart was racing. She realized that her knuckles had whitened against her fighting stave, and her hand ached. Yes, she realized, she would fight Stefan and try to kil him, if she had to. It was true that he was her friend, but her duty had to come first. She took a deep breath and consciously relaxed her hands. Stay calm, she coached herself. Breathe. Stefan was keeping himself more or less under control. It wasn’t a decision she had to make. Not yet, anyway. A few minutes later, Stefan stopped flipping pages. â€Å"Here,† he said. â€Å"I think this is it.† He handed the book to Mrs. Flowers. She scanned the page quickly and nodded. â€Å"That feels like the right ritual,† she said seriously. â€Å"I ought to have everything we need to perform it right here in the house.† Alaric reached for the book. He read the spel , too, frowning. â€Å"Does it have to be a blood spel ?† he asked Mrs. Flowers. â€Å"If it backfires, the phantom might be able to turn it against us.† â€Å"I’m afraid it’s going to have to be a blood spel ,† Mrs. Flowers replied. â€Å"We’d need more time to experiment to change the spel , and time is the one thing we don’t have. If the phantom is able to use its captives the way we think it can, it’s only going to get more powerful.† Alaric began to speak again but was interrupted. â€Å"Wait,† said Celia, a slightly shril note in her usual y husky voice. â€Å"A blood spel ? What does that mean? I don’t want to get involved in anything† – she searched for a word – â€Å"unsavory.† She reached for the book, but Stefan slammed his hand down on it. â€Å"Unsavory or not, this is what we’re doing,† he said quietly, but with a voice as hard as steel. â€Å"And you’re a part of it. It’s too late for you to back out now. I won’t let you.† Celia gave a convulsive shudder and cringed back in her chair. â€Å"Don’t you dare threaten me,† she said, her voice quavering. â€Å"Everybody calm down,† Meredith said sharply. â€Å"Celia, no one is going to make you do anything unless you agree to it. I’l protect you myself if need be.† Her eyes flew quickly to Alaric, who was glancing back and forth between them, looking worried. â€Å"But we need your help. Please. You may have saved us al by finding the spel , and we’re grateful, but Stefan’s right – you’re part of this, too. I don’t know if it’l work without you.† She hesitated a beat. â€Å"Or, if it does, it might leave you as the phantom’s only target,† she added cunningly. Celia shivered again and wrapped her arms around herself. â€Å"I’m not a coward,† she said miserably. â€Å"I’m a scientist, and this†¦ irrational mysticism worries me. But I’m in. I’l help any way I can.† Meredith, for the first time, felt a flash of sympathy for her. She understood how hard it must be for Celia to continue to think of herself as a logical person while the boundaries of what she’d always accepted as reality col apsed around her. â€Å"Thank you, Celia.† Meredith glanced around the room at the others. â€Å"We’ve got the ritual. We’ve got the ingredients. We just need to gather everything together and start casting the spel . Are we ready?† Everyone sat up straighter, their faces taking on expressions of stern resolve. As scary as this was, it was good to final y have a purpose and a plan. Stefan breathed deeply and visibly took hold of himself, his shoulders relaxing and his stance settling into something less predatory. â€Å"Okay, Meredith,† he said. His stormy green eyes met her cool gray ones, in perfect accord. â€Å"Let’s do this.† How to cite The Hunters: Phantom Chapter 30, Essay examples

Friday, December 6, 2019

Describe your interest in your chosen field of study free essay sample

Question: describe your interest in your chosen field of study and how you will use your degree upon graduation, how will a scholarship assist you attaining your goals, and share any unique experiences or qualities that may distinguish you from other deserving candidates.My dad always tells me, â€Å"Do your best and you’ll achieve what you want.† Every morning he tells me that. Even though it gets on my nerves, I always remember what he says. He is just telling me for my own good and he wants the best for me. Since I would be the first girl of my two sisters to graduate high school, I’m going to show him and my family that I can do it.As a child, I would always tell my parents and siblings that I wanted to be a pediatrician. It is my passion, and I love to be around kids. We will write a custom essay sample on Describe your interest in your chosen field of study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I like to help them and I just want the best for them. I want to achieve my dream of one day becoming a doctor.After high school I will be going to Metro State University, and I will work very hard so that my dream will become true. To make sure I achieve this dream I will maintain good grades, I will be responsible for my actions and academics, and I will stay focus on my goal.Even though there may be obstacles going on in my life, I will not giveup my dream. There might be a lot of dreamers out there that gave up and did not achieve their goal, but I will not be one of them. Some that gave up might have been because they did not get any support from their family.If I would get this scholarship it would help me with many things. One thing it would help me with is that my parents would not have to spend that much money or stress. Also I will be the first girl from my sisters to go to college. My two older sisters became pregnant at a young age. I have learned a lot from them because they did not finish school. I also see them struggling and I don’t want to be like them. Now that they are older they look at me and they are proud of me because I will graduate from high school. When they see me they always tell me, â€Å"echale ganas!† â€Å"Do your best.†