Aptitude In Second Language Acquisition English Language Essay

Aptitude In Second Language Acquisition English Language Essay In second language learning, motivation, attitude and aptitude relate closely to each other. It influences the learner and therefore dominates the particular individual motivation towards learning the target language. In casual observations in our daily life reveal to us that some people learn a foreign language easier, faster or better than others do (Grigorenko, Sternberg ‘integrative’ and ‘instrumental’ attitude to language learning. An integrative attitude is a desire to know and become friendly with speakers of a language, whereas an instrumental one is a desire to better oneself materially by means of the language. He adds, â€Å"an integrative attitude is more likely to lead to success than an instrumental one†. Brown (1994: 168), in his great work ‘Principles of Language Learning and Teaching’ adds: â€Å"Attitudes, like all aspects of the development of cognition and affect in human beings, develop early in childhood and are t he result of parent’s and peer’s attitudes, contact with people who are different in any number of ways, and interacting affective factors in the human experience†. Here it seems clear that there are many stimulants lead to positive or negative attitude of an individual. Nevertheless attitude can be simply defined as a set of beliefs developed in a due course of time in a given socio-cultural setting. Although it does not necessarily determine behavior but can have some impact on it. Chamber (1999) asserts that learning occurs more easily, when the learner has a positive attitude towards the language and learning. Gardner and Lambert (1972) in their extensive studies give evidence that positive attitudes toward language enhance proficiency as well. Language attitude studies explore how people react to language interactions and how they evaluate others based on the language behavior they observe. Language learning is affected by the attitude and motivation. Motiva ted, de-motivated and a motivated students have different perceptions. Their perceptions are responsible to for their attitudes.

In the instruction Essay Example | Topics and Well Written Essays - 500 words

In the instruction - Essay Example The trans-Atlantic trade was based on the need for raw materials in Europe, the ability of Africans to provide slaves and the productivity of the American continents (Gunn 102). Through the trading contacts between America and Europe, settlers gained a stronghold of the American continent and consequently became the primary producers. When they eventually sought independence, they relied on European technology to establish themselves (Gunn 113). In addition, since they came from Europe, the spread European culture and introduced European religion. Therefore, Europe played a key role in determining the course of the American history, hence the validity of the propositions of Eurocentrism. With the emergence of the age of enlightenment, there was a shift in human values and slave trade was no longer acceptable in Europe. However, slave labor was a primary source of income in other places such as in sugar cane plantations in America. However, Columbian Exchange implied that Americans relied on European values (Brown 26). Therefore, the slave trade was increasingly banned in many places. The relevance of the European values was so great that the plight for abolishment was a leading reason for the outbreak of the American civil war. This shows the dominance of European values in the rest of the world, despite the existence of differences (Brown 35). Therefore, the concepts of Eurocentrism are valid because changes in Europe produced changes in the rest of the world. The implication is that Europeans determined, and continue to determine, the course of history It is true that the world history from the 18th century is centered on the impact of the Europeans on the rest of the world. From the 18th century, Europeans became colonialists and spread European culture and values to the rest of the world (Vanhaute 76). In many parts of the world, there

Factors Influencing Process Design Essay Example | Topics and Well Written Essays - 2500 words

Factors Influencing Process Design - Essay Example The choice of materials is one factor that affects the process design of products. In the process of choosing the right material for products, there are a number of factors that are considered in relation to material choice (Cresswell, 2002). Quantity of products to be manufactured, market costs and product use are the factors associated with material choice. The material to be used should consider what environment and the product will be used. For example, when manufacturing cups for taking tea, the material used should be able to withstand hot or cold temperatures and washing. The quantity of products to be manufacturedrelates to the amount required to be sold to the target market. For example, a large amount of cups can be manufactured if many orders are required by the client. Moreover, marketing cost refers to the final product costs. The end costs of products should not exceed the cost that product will be sold in the market so long as it can perform the function it was manufac tured for and reflects the quality (Kalakul et al, 2014).Product purpose fitness and durabilityare other factors that influence product design. This means that the product should do the function it was designed for. For example, a cup is manufactured for the purposes of taking liquids such as tea. Other factors such as weight and size should be considered when designing products.The weight and size should be reasonable in order to perform its intended purpose. Therefore, when considering product fitness, designers should establish all the important elements of the product

Physics of the Human Body in Earths Gravitational Field :: physics human gravity

No Conclusion The force of gravity affects all "bodies" in the universe. How well each human falls into the imaginary line of gravity determines the energy they must have to expel to live within this force. The ideal axis for obtaining the greatest balance is one that is a strait line through the center mass of the body. This line should be identical to the one between the gravitational force between the body and the earth. The human body has adapted over many generations and there are markers that will show where a strait line should form to be properly aligned. This imaginary line connects points at the top of the head, middle of the ear, middle of the shoulder, midpoint of the hip joint, center of the knee joint, and center of the ankle joint. Finding the angles that this line forms from unevenness will explain some things about the amount of energy and mobility this person spends to stay upright. If a person is not consciously holding their muscles to stay up, they must have chronic tension in their muscles to even themselves out. Over time this tension has been programmed into their brain and the connective tissue has been bundled up to help hold the tension. This tension has most definitely limited mobility of the antagonist muscles because they must now use extra force to move. These tensions are most likely formed from the overall function of the individual. For example, if a person is a shot-putter they will build up connective tissue to reinforce themselves from the large amount of torque placed on their bodies outside of their Center of Mass. Over time, their body will adapt to resist the forces its put on it but outside of shot-put, those tensions will remain as part of the person. Eventually, the chronic torque t hat the tensions of the muscles put on the body will deform the lines of symmetry and be detrimental to the person. When people lift weights, it is almost impossible to isolate the lifting to a specific muscle due to the body's make up and connections in the brain. Phisiologicly, there are limitations to each muscle. When an isolated lift is attempted and one muscle can't do the job and more are called in that might not act directly on the lift but help in some way, it is called recruitment. Recruitment generally involves using more superficcial muscles than inferior ones and will result in a greater torque beacuse of this.

Confessions of an Economic Hitman

Confessions of an Economic Hit man John Perkins The reasons as to why I selected this book was heavily weighted on my personal interests. The fact that I am interested in matters of economics, imperialism, capitalism and deception and corruption on a government level, made reviewing Confessions of an economic hit man an enjoyable experience. â€Å"For them, this is a war about the survival of their children and cultures, while for us it is about power, money and natural resources. It is one part of the struggle for world domination and the dream of a few greedy men, global empire. † (prologue) If confessions of an economic Hit man had to be summarised in a sentence, the quotation above should give you the reader briefly; a general inquest into some of the main topics of discussion in the book. The author (John Perkins) describes in great depth the conflicts of interests between the developed and the developing world whilst integrating his life journey as part of a riveting and gripping novel. The book begins in the 1960’s and the author gives a personal account of his life, family and education threw till 1971, the year in which John Perkins became an â€Å"Economic Hit man†. Confessions of an economic Hit man tells a tale of how John Perkins amongst others exploited oil exporting countries such as Ecuador, Saudi Arabia, Iran, Venezuela and Indonesia but to name a few names, in order for them to become indebted to the United States of America. John Perkins goes into grave detail in explaining how America has become probably the most powerful political and economic force in the world. The elements of genius and deception mixed with the strategic approaches of the so called economic hit men (â€Å"EHM’s†) gives an insight as to how these oil rich countries become indebted to the powerhouses of America such as the large engineering corporations, banks, CEO’s and politicians. In order to explain how EHMs go about their work, the author has chosen to make references to the Mafia, through these references it can be understood just how these strategies where implemented in to helping the American economy grow according to the views, expressions and experiences of John Perkins. Like our counterparts in the mafia EHMs provide favors. These take the forms of loans to develop infrastrucure – electric generating plants, highways, ports airports or industrial parks. † (prolouge) EHMs pronounce the idea of taking out large loans to the leaders of some of the countries named previously. The main intention of providing countries these inflated l oans, is in the end for these countries to default on the loan payments and in turn to be indebted to the USA. An important part of the process was making sure the infrastructure that was to be built, was built by American engineering firms such as MAIN, which John Perkins initially worked for. This factor was important as a large sum of the loan was instantly injected back in to the American economy via the engineering firms. If the EHMs are completely successful and the default on the loan payments occurs (which it inevitably will) then as the author puts it so well â€Å"when this happens, then like the mafia we demand our pound of flesh† (prologue). As a result America often try to command some of the following; control over United Nations votes, the installation of military bases, or access to resources such as oil. Thus a country has been added to the â€Å"global empire†. The author tries to diagnose what is wrong with the strategic decisions being made by the American government, himself and other economic hit men in the past by showing the consequences the strategic decisions have. Not only on the ones who reap the benefits from these decisions but of those who are affected negatively. An example of this is how the indigenous people of Ecuador were affected by the oil companies invading the very environments in which those people live and the destruction of cultures, habitats, wildlife and the people of Ecuador who lived in such areas. To give another example as to what is wrong with the strategic decisions made in the past in regards to the protagonist, the Mafia reference can be referred to once again. Mafia bosses often start out as street thugs. But over time, the ones who make it to the top transform their appearance. They take to wearing impeccably tailored suits and owning legitimate businesses. † â€Å"They are quick to lend money to those in desperate straits† They appear to be model citizens. However beneath this patina is a trail of blood† (page 139) Using the mafia analogy it is clear to diagnose what is wrong with the strategic decisions that have been made in the past and are still being made now in regards to, how governments and EHMs leave behind trails of blood just as Mafia bosses can in order to carry out their business. But the â€Å"model citizens† who are in disguise such as EHMs are seen in a completely different light in that to crime lords. Many strategies have been devised by empires over centuries, these strategies and decisions have helped shape the world as it is in its present state. The author explains how strategic decisions made in the past were the wrong decisions in his opinion, as John Perkins had seen first hand the devastation that could be caused by the American government in its pursuit for a â€Å"global empire†. An example of this is how in the 1960’s, a key strategy was being implemented by the world governments. This was the switch from neoclassical economics to Keynesian economics. In America this switch happened under the reigns of presidents Kennedy and Johnson. The switch to Keynesian economics meant that the government would play a major role in managing markets and in regards to welfare: health, unemployment, compensation and other forms of welfare. This now meant that government intervention was at an all time high. The author explains how a one Robert McNamara who at the time was the secretary of defense and then went on to become the president of the World Bank, had the single most important influence on the switch to Keynesian economics. â€Å"McNamara became a strong advocate of a Keynesian approach to government, using mathematical models and statistical approaches to determine troop levels, allocation of funds, and other strategies. His advocacy of â€Å"aggressive leadership† became a hallmark not only of government managers but also of corporate executives. It formed the basis of a new philosophical approach to teaching management at the nation’s top business schools, and it ultimately led to a new breed of CEOs who would spearhead the rush to global empire. (page 79) The author goes on to stress the importance of such an event and how the decisions which lead up to Robert McNamara becoming the president of the most powerful bank in the world. The strategic decision of developing and switching to Keynesian economics which lead to the World Bank becoming an agent in the â€Å"global empire† was described by the author as â€Å"Robert McNamara’s greatest and most sinister contribution to history†. page 79) Another key Strategic decision made in 1975 this time by John Perkins was one which shaped global economics at the time. It was that of an innovative approach to economic forecasting originally formed by a Russian mathematician. This was the Markhov method of economic modeling. The strategic decision made by the protagonist in this case John Perkins was one that would affect entire societies. Of course as explained before a EHMs role was to land large loans upon the shoulders of countries which would not be capable to afford the repayment of these loans. It was exactly what we wanted a tool that scientifically â€Å"proved† we were doing countries a favour by helping them incur debts they would never be able to pay off. In addition, only a highly skilled econometrician with lots of time and money would possibly comprehend the intricacies of markhov or question its conclusions†. (page 102) Together with the help of a Dr Nadipuram Prasad, John Perkins presented Markhov as a revolutionary method for forecasting investment on infrastructure. Now backed with â€Å"facts† and figures, EHMs such as John Perkins became very successful at what they did. This shows what was fundamentally wrong with USA at the time as the implementation of such devious strategy was used to exploit countries who had lesser knowledge economically and who were desperate to have a high flying economy like that of the US and also emulate some of the US infrastructure, such as shopping malls and airports. The author tries to make it fundamentally clear that the strategic decisions made by himself and the American government were wrong in every sense of the imagination. The author paints men such as George Bush, George Shultz and Robert McNamara with the same brush. He believes under their regimes people like himself were pawns in a game in which such men wanted the result to be: â€Å":an america that controlled the world and all its resources, a world that answered to the commands of that america, a U. S military that would enforce rules as they were written by america, and an international trade and banking system that supported america as CEO of the global empire. † (page 155) Through the experiences of the protagonist and the guilt that was felt through such a personal journey John Perkins makes his confessions clear but also tries to lead the reader into new strategic directions and influence society along the way. John Perkins essentially admits to feeling regret for some of his actions but through his writings he tried to correct some of his past mistakes as he aims to educate a new generation on some of the corruption which shapes all of our futures. â€Å"Most importantly this story must be told because today, for the first time in history, one nation has the ability, the money and the power t change all this. It is the nation where I was born and the one I served as an EHM: the United States of America† (page 219) An example of this is how John Perkins makes references and implications as to how the most powerful firms in the world have at their disposal, quite essentially the power and money to change global problems such as starvation and common diseases. â€Å"the big corporations, banks and government bureaucracies – that threaten the republic could be used instead to institute fundamental changes in the world. Such institutions possess the communications networks and transportation systems necessary to end disease, starvation, and even wars – if they could only be convinced to take that course. † page 128) To this example, John Perkins mentions it on numerous occasions but this quotation would best sum up how John Perkins tries to influence the reader on reviewing new strategic directions. John Perkins does not only attempt to influence entire societies or countries as shown with the previous examples but he also attempts to interact with the reader. In the epilogue John Perkins interacts with the reader and attempts to influence the reader in implementing new strategies in their lives in an attempt to make a difference on some of the issues discussed in this book review. An example of this is where John Perkins states â€Å"so the burden falls on to you to see the truth beneath the veneer and to expose it. Speak to your family and friends; spread the word. † (page 221). In regard to this John Perkins attempts to influence people’s day to day lives, from â€Å"downsizing† homes, wardrobes cars and to even consider meditation instead of shopping. He then goes on to mention household brand names such as Nike, McDonalds and Coca Cola in a clear attempt to influence the reader that these organizations have the ability to make their primary goals to clothe and feed the world’s poorest. John Perkins almost pushes the idea of equality on the reader as he uses his strong beliefs to try and make the reader consider new strategic directions as strategy after all is not just something that is implemented on a business level but something that can be implemented in one’s life. My opinion of this novel is that I have found it to be enthralling and the argument the protagonist makes is a very convincing and detailed one. It is clear to see that the feelings of the protagonist are extremely strong. So, however strong his argument, one must consider that the story is that of one man’s opinion and in all probability, possibly biased. The main argument the protagonist makes is that of one that takes me back to the very first quotation I had used from the book, that of â€Å"greedy men, and global empire† and how it is shaping the world and how essentially things must change. An example of why the story of John Perkins could be found so convincing is an example of today’s current economic climate. The greed of the some of the world’s largest banks has lead to a recession in which very few may have predicted. This recession has of course caused many of us to struggle. I believe steps could have been taken to stop this if such high levels of deception were not amongst the CEO’s and corporate leaders of some of the world’s leading financial institutions. As I do find the protagonists story and argument convincing I do not agree with it, as in a time of extreme capitalism and globalization many of us are powerless to stop events described in the novel and a current example of today’s recession from happening. Overall the book was a more than an interesting read and possibly an eye opener to many who do not have knowledge or understanding of some of the views expressed in the book. So I would not hesitate to recommend this to anyone who takes similar interest into economics, imperialism and government corruption as I have. Word Count: 2028

Thomas Green Essay - 1336 Words

Thomas Green: Power, Office Politics, and a Career in Crisis Individual Case Analysis Kay Saeteurn BUSA 305-01 Dr. Catherine Pratt November 17, 2008 Thomas Green: Power, Office Politics, and a Career in Crisis Individual Case Analysis Power is the capability that A has to influence the behavior of B so that B acts in accordance with A’s wishes,[1] especially dependency power where a certain individual has something of importance, scarcity, and non substitutable, that another person seeks for. Thomas Green and Frank Davis both display individual power over one another causing a conflicting relationship without completing their task, which lead to a political war involving outside group members. In March of 2007, Thomas Green†¦show more content†¦Power tactics are ways in which individuals translate power bases into specific actions.[3] Based on the nine distinct influence tactics, Frank Davis uses Legitimacy and pressure to get Thomas Green to complete his job to the Davis’ ability. Legitimacy power is relying on one’s own authority position provided with the organization. Davis is Green’s boss. Under their organization and the scope of the organization al policies and rules, Davis is Green’s higher chain of command and it is reasonable that Green follows direction from Davis. An obvious example of legitimate power that Davis uses with Green is the numerous email complaints to Shannon McDonald. Davis persuades McDonald that Green is not fulfilling his position, therefore causes McDonald to send an email asking Green for a self-evaluation. The constant pressure Davis expressed toward Green was based around his working schedule. He expected Green to Atlanta during certain days and did not allow time for flexibility. Davis do not use much of rational persuasions when presenting McDonald with an e-mail regarding Green’s evaluation. This caused a downward influence and did not provide Green with the appropriate expectation. With Davis and Green’s conflicting relationship, Green practices political behavior with people outside his working group by commenting on his thoughts and feelings about Davis. Dynamic Displaysà ¢â‚¬â„¢Show MoreRelatedthomas green Essay1050 Words   |  5 Pagesï » ¿EXECUTIVE SUMMARY After working for five months as an account executive, Thomas Green was directly promoted as the Senior  Market Specialist by the vice president of the company, Shannon McDonald, because of immense potential exhibited by him. However, Frank Davis, Green’s boss, did not intend to choose Green as the new senior market specialist. Green and Davis disagreed on work styles and market projections. Green believed that the sales goals set by Davis are based on creative accounting andRead MoreThomas Green Case Study1371 Words   |  6 PagesThomas green Case Study:- 1) Thomas Green was a high performing individual and could have been a very good leader, if he would have exhibited all the qualities of a true leader. Here is an analysis of Thomas’s leadership style based on Ancona leadership model. a. Inventing:- Thomas was very good on this quality of leadership. Soon after his promotion, when he met Davis, his boss, he was able to come with many new ideas and client responded very positively to these ideas. i. Another example ofRead MoreThomas Green Case Analysis2249 Words   |  9 Pagesï » ¿Thomas Green Case Analysis Executive Summary The primary problem in this case deals with a source of tension between two employees that have recently received promotions. There are various individual factors that may be a source of conflict that the case points to; however both parties need to look beyond their own personal perspectives in order to move towards the organizational goals. In the case of Thomas Green, he certainly has a lot of maturing to do before he is able to perform wellRead MoreThomas Green Case Analysis1401 Words   |  6 PagesThomas Green Case Analysis Question #1 1. I feel that Green is underperforming in his new role. I can attribute this to a few things: I believe Green felt as if he had â€Å"paid his dues† and deserved this promotion, even though he had only been in the account executive role for such a short period of time. He wanted to â€Å"come in and dazzle them at Dynamic Displays†. Once he got the promotion, he felt as if he could take his foot off of the gas. He did not go into the new role with the sameRead MoreEssay about Thomas Green Case1081 Words   |  5 PagesDr. Premeaux Case Analysis Thomas Green: Power, Office Politics, and a Career in Crisis 1) What are the work styles and personalities of Thomas Green and Frank Davis? Thomas Green and Frank Davis use different working styles, and their personalities are also very different. When dealing with clients, Frank uses memos, proposals and also uses data to back up his proposals and give the client a better idea on what they are investing in. Thomas is more of a face to face to guy. He deliversRead MoreEssay on Thomas Green Case Study2780 Words   |  12 Pagesbrewing for months-Thomas Green’s faltering career has transitioned from the fast track to a destination of potential unemployment. We sought to analyze the factors leading up to this rapid downward spiral and what other challenges were present in the situation. We identified some of the underlying causes, and developed potential solutions and how to apply them to rectify the challenges Green is experiencing. Current Problems: The tension has developed between Davis and Green in part because ofRead MoreThomas Green Case Questions On Business Relations768 Words   |  4 PagesThomas Green Case Questions Question 1 Thomas Green is a creative and ambitious executive with impeccable marketing skills. He is a go-getter who goes out of his way to meet potential clients and pitch ideas on how to improve business relations between airlines, hotels and taxi services. His work styles involve an adept and calculated approach to marketing that is pegged on increasing customer satisfaction and amassing a high clientele (Sasser, 2011). He is also revolutionary and change-orientedRead MoreThomas Green : Power, Office Politics, And A Career Essay978 Words   |  4 Pagespeers in the workplace or even the managers superior to you, it takes a great deal of effort to ensure that the transition of roles in the workplace is as smooth as possible. In the Harvard Business School case â€Å"Thomas Green: Power, Office Politics, and a Career in Crisis,† Thomas Green, recently promoted Senior Market Specialist at Dynamic Displays faces a challenge when he and his direct manager, Marketing Director, Frank Davi s, clash in their working styles. As a result of Davis’ loss of credibilityRead MoreThomas Green : Power, Office Politics, And A Career Essay2077 Words   |  9 PagesTHOMAS GREEN: POWER, OFFICE POLITICS, AND A CAREER IN CRISIS Learning Objectives The case has four primary learning objectives: 1. Explore the role that personal work styles and politics can play in a corporate environment. 2. Explore the concepts of power and influence. 3. Evaluate strategies for constructive conflict resolution. 4. Consider a framework for developing a productive relationship with one’s boss. DISCUSSION ïÆ'’ Thomas Green’s situation. 1. The differences in work stylesRead MoreThe Case Of Thomas Green : Power, Office Politics, And A Career1384 Words   |  6 Pagesperson steps into a new position within an organization, understanding office politics and sources of power utilized by their superiors may be necessary in effective assimilation into the new position. In the case of Thomas Green, as detailed in the article titled, Thomas Green: Power, Office Politics, and a Career in Crisis (Sasser Beckham, 2008), Green’s failure to recognize the sources of power already established led his own diminishing personal power within the organization and jeopardized

Marketing Analysis - 1745 Words

Marketing Analysis Your name Class Instructor Date Marketing Analysis It takes hard work to create image of the company or brand or products in a given market as noticed by a target market. Whether marketing a piece of merchandise, a service, a company or even a person, positioning is crucial to the success of any product. Positioning of that product is about how you get into the mind of the prospective customer. You must first get into a prospect’s mind and then occupy that space. When positioning a product, you want the prospect to recognize that your product is created especially for them. This paper will identify different types of analysis used by marketers to find out product positioning, competitive†¦show more content†¦Additional information may be gathered from consumers to name the dimensions. The attributes that are the most important in consumers’ perceptions of a product category can be determined from survey research. In this way, positioning is not actually something that is done to the product; rather it is something that marketers do to the minds of consumers. It relates to how consumers perceive the product in terms of relative to competing offerings. Company needs to be careful in positioning their product as it is challenging to attempt to change that perception later on. Competitive positioning The competitive positioning paradigm, drawing largely on the work of Porter (1980, 1985), dominated strategic management in the 1980s. It emphasized the idea of strategic fit between the organization and its environment so as to achieve competitive advantage, referring to this as competitive positioning. â€Å"When the prospective market can clearly see how the company s product differs from the others, it will be easier for the company to guide them to purchase the product. A key element of the positioning strategy is the value proposition† (Campbell, et. al. 2002). In order to analyze competitor positioning, a competitor array is the most useful and common technique to use. A two dimensional matrix that shows a list of competitors, benefits expected by customers, the industry, the overall strength of each competitor in relation to one anotherShow MoreRelatedMarketing Analysis : Marketing And Marketing966 Words   |  4 Pagesreflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customersRead MoreMarketing Analysis : Marketing And Marketing1770 Words   |  8 PagesWhat is Marketing? A plethora of individuals seem to be misinformed about marketing. Several of these individuals believe that marketing is just advertising. Others will tell you that marketing is all about sales, insinuating that all marketers are just salesmen. Now these beliefs are both right and wrong. â€Å"How can they both be right and wrong at the same time?† you may be asking yourself. Well they are right, because marketing encompasses both advertising and sales. They are both wrong by assumingRead MoreMarketing Analysis : Marketing And Marketing1878 Words   |  8 PagesIntroduction Marketing research is the process that associates the consumers, customers, and end users to the marketer through information — information used to classify and describe marketing prospects and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and development understanding of marketing as a process. 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Due to it, a lot of people start pay attention to beauty care which like skincare. Skin care products market growth that women are consume more to get a good look. The beauty and skincare brand Olay is one of the biggest properties and best-seller in facial skincare. The mission statement of Olay is â€Å"to enhance all that is beautiful in women by providing simple to sophisticated skinRead MoreMarketing Analysis : Marketing And Marketing1486 Words   |  6 Pagesthis day and age, marketing plays a pivotal role in the business environment. Marketing is dynamic, complicated and challenging. The basic concept of marketing is to identify the need of human and society, and research how to satisfy and create those need. According to American Marketing Association (AMA), defining that marketing is the processed activity which communicate and exchange valuable offerings to customers (A MA, 2013). To be more precise, the main mission of marketing is choosing targetRead MoreMarketing Analysis : Marketing Strategies1217 Words   |  5 PagesThere are many businesses that use various techniques to sell their product or service. Marketing Strategies is a process of using the marketing mix which consists of place, product, price and promotion to satisfy and attract consumers to make a profit for the organisations. Place: The location of the business/market where the main transactions are implemented Price: The amount a consumer is willing and able to give for a product/service or good Product: Anything that can be offered within a businessRead MoreMarketing Analysis : Marketing Strategy Essay1248 Words   |  5 Pages Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is â€Å"The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability†. Marketing is the performance of the business activities that direct the flow of goods and services from the producerRead MoreMarketing Analysis : Marketing A Backpack1286 Words   |  6 Pageschosen area of decision making, which was the Target Segment. This required the analysis of the different target segments available when marketing a backpack in a virtual game (MH Practise, 2016). The target segment, also known as the market segmentation, is a similar group of customers to whom a company wants to appeal to (Lamb, 2016). The purpose of market segmentation is to enable the marketer to tailor to the marketing mix. This will allow the company to ultimately cover various segments in a marketRead MoreMarketing Analysis : Marketing Mix1628 Words   |  7 PagesMarketing mix is one of the most frequently marketing tool that company use to launch and promote its products. 4Ps associated with the marketing mix which are product, price, place and promotion. IKEA used the marketing mix to describe the essential elements of a marketing strategy. It is important to IKEA because it can help to determine the suitability of the product or service for a particular consumer base. Product Product is the first variable in marketing mix because product decisions are